What are UTM parameters?
UTM parameters are tags added to the end of a link, such as utm_source and utm_campaign, that tell analytics tools like Google Analytics where a visit came from. Adding them to signature links lets marketing teams see how many website visits, signups and sales come from employees' everyday emails, separately from ads or social media.
Frequently asked questions
How does Sigcamp use UTM parameters?
Sigcamp builds and manages this for your whole team automatically, so each person only copies their signature once.