How to use your email signature as a marketing channel
An email signature becomes a marketing channel when the whole company uses the same design, includes a banner with a current offer, and every link is tracked. Each email your team sends then shows your campaign at no ad cost, and you can see how many people click.
The most overlooked channel
Your team sends hundreds of emails a week to clients, suppliers and prospects. Each one carries a signature. If it's just a name and a phone number, you're wasting space people already see every day.
The 4 steps
- One design for everyone. Same logo, colors and fonts. It builds trust.
- A banner with a current offer. An event, a launch, a case study. Change it monthly.
- Tracked links. Without measurement you can't tell what works.
- Automatic updates. If every change needs 50 people to reinstall, the banner never gets updated.
Common mistakes
- Signatures pasted as an image: not clickable and often blocked.
- Too many icons and quotes: less is more.
- Expired banners: worse than no banner.
How Sigcamp does it
The admin designs the signature once, each person installs it once, and banners change for everyone from one place. Each person also gets a digital card with QR, a closing slide and a printed card with the same details.
Frequently asked questions
How often is an email signature seen?
Every email your team sends shows it. Someone sending 30 emails a day creates hundreds of impressions a month, with no ad spend.
Does everyone have to reinstall when I change the banner?
Not with Sigcamp. Each person installs once and banner changes reach every email automatically.
How do I know it works?
Every banner and link click goes through a tracked link, shown per person and per campaign in Insights.